Since 1989, Private Label Fitness,  founded by Art Rothafel, has been involved with the development of state-of-the art nutrition programs for sports, medical and weight-management applications. 

The company assisted in the development of several programs for SporTelesis, Inc., including Nutritionalysis (proprietary to Gold’s Gyms), California Fitness, LA Lifestyle and Ortho Nutrition as well as the design of the corporate wellness program for Beckman Medical Instruments, Brea, CA. 

As a leading industry consultant, Art Rothafel has been published in trade magazines (CBI March 1994; May 1997; Club Industry June 1995; Personal Fitness Professional July 2002;) he is often quoted as an expert in the marketing of weight-management, fitness and sport-specific programming.  

In July 2004, he introduced the "forward-looking" lecture: Next Generation Trainers at the IDEA World Fitness Convention in San Diego - to rave reviews from professionals throughout the industry.  The updated topic also was presented in March 2006 at the MultiTrax Business Forum in London.  This lecture is available as an online seminar.

Before starting Private Label Fitness, Art served as a marketing consultant to several international corporations, including Apple, Atlantic Entertainment, Chiat-Day, DDB Needham Worldwide, Deloitte & Touche, Ericsson Telecommunications, Guitar Center, Kwikset, McDonnell Douglas, MCA Entertainment, Pepsico, Price Pfister, Sony, StarTrac, Unisys Corporation, and Yamaha.