How will you use your daily journals?  Here are eight different ways fitness professionals and clubs use the daily journals to their advantage...

1.)  Personal Training

2.)  Value-Added Membership

A branded Daily Journal is a wonderful way to say “Thank You” to a new member.  While competitors provide nothing more than a contract, your new members are handed a viable, tangible gift that demonstrates a sincere interest in helping him or her achieve their purpose in joining.  It’s often the very first thing they show their friends and family.

3.)  Sales Presentation

First impressions are formed almost immediately - based on visual cues.  Just imagine the impression you create when you show a prospective member a branded Daily Journal as well a Reference Manual and Cook Book.  This simple action speaks volumes about your professionalism, integrity and sincerity during a sales presentation. 

4.)  Presentations (corporate and other)

You certainly can’t take your equipment with you to make that important “corporate membership” presentation.  But, you can take a set of branded Daily Journals, Reference Manuals and Cookbooks.  Among human resource directors and other corporate executives, these materials send a clear message: professional, committed and knowledge-based.  Consider leaving a set of branded materials behind for their review.

5.)  Weight-Management

Ask the real experts about weight-management and they’ll tell you it’s the 3 P’s.  Proper Nutrition, Productive Exercise and Positive Motivation.  With the Daily Journal, each member can efficiently track his or her nutrition and exercise protocols.  This leaves you with just the right amount of time to provide the motivation!

6.)  Fitness Contests

There’s nothing more effective at managing and/or participating in a fitness contest than the Daily Journal.  It is the “Total” incentive tool.  It helps participants stay on track and gauge their progress.  It’s also the best way for contest managers to keep track of participant measurements, make adjustments in exercise and monitor caloric intake.  It may even help to determine winners!

7.)  Pro Shop Sales

The Daily Journal, Reference Manual and Cook Book are “hot-sellers” in fitness pro shops throughout the country.  And, with your brand on the covers, all three are exclusive to your facility.  Clubs with a café or juice bar often serve several of the recipes.  Now that’s smart marketing!

8.)  Out-of-Club Marketing/Referral Tool

On April 8^th, 2004, Janice Keaton, a Los Angeles elementary school teacher, showed her Daily Journal to 30 of her peers during lunch break in the school cafeteria.  She showed them the charts and information as well as her own entries. She explained the difference between body-composition and pounds on-the-scale. Between the 11^th and the 15^th of that same month, 27 of those teachers joined the same club as Janice.  This is just one of hundreds of examples where the Daily Journal served as a “silent” marketing partner for a club.